“Light tomorrow with today” – Elizabeth Barrett Browning
There is a huge difference in the communication preferences of people belonging to different generations. Thanks to the evolving technology, even fundraising and philanthropy is experiencing rapid and permanent changes. Conversely, it is still a fact that a vast majority of philanthropic and fundraising programs are still optimized and designed for mature donors, to be very precise, donors who have crossed their 60’s and 70’s.
The question that arises here is that how will committed philanthropic and fundraising organizations attract the younger generation to philanthropy and charity. It is important that the new generation to philanthropy as soon as possible; at the same time, it is equally important that philanthropy is not thrust upon them. The best way is to introduce the new generation to philanthropy through mediums that appeal to them. For instance, philanthropists can leverage technology and social media, which is a huge rage among youngsters, to promote philanthropy. The future of philanthropy lies with the next generation and we must make use of every opportunity that we get, whether hi-tech or not, to introduce charity and philanthropy to our next generation.